MARKETING STRATEGY

sol spaces

Below is an outlined exploration of marketing ideas for Sol Spaces.  

 

Also outlined are distinct ideas for both the Sol Studio and the Solar Greenhouse Project. 

ANY AND ALL FEEDBACK IS VALUED. 

Thanks. Mercedes

FOCUS FOR ADS: 

The following are two distinct ads for each of the following: 

 The Sol Studio & Solar Greenhouse Project. 

Each adis to be run over the next two weeks and tested to see how much of a following they create for each product line on our different social media platforms... plus any leads that may come about. 

The ads will all run for 4 days (each week) at a cost of $20 each

 

We make them even across the board in length and investment to see which ads do better and to get a better understanding of the behaviors of our Target Market. 

OFFICIAL INTRO.jpg

The Sol Studio

FACEBOOK, KIJIJI AND IG ADVERTISEMENT

The Sol Studio is the ulitmate Cabin for your own backyard. It is the best hobbie shop, bunk house or little extra office space you could ask for... plus it's built for Alberta's winters and summers. 

Get it with a Solar Kit or without. 

Either way... make your backyard dreams come true this spring. Contact us today to learn more!

 

The Sol Studio

FACEBOOK, KIJIJI AND IG ADVERTISEMENT

DO YOU HAVE A SIDE GIG YOU NEED MORE SPACE FOR? 

Maybe a little community Barber Shop, a local place to host piano lessons or your own little sound studio? 

Maybe a tool shed to keep up with all your extracurricular activities such as your road bike fetish?

Either way... if its' you who needs a little extra space... it's us who has just the right place. 

 

 Contact us today to be one of the first to have your very own SOL SPACES in your Backyard.   

OFFICIAL INTRO.jpg

FACEBOOK, KIJIJI AND IG ADVERTISEMENT

INSTAGRAM 1.png

FACEBOOK, KIJIJI AND IG ADVERTISEMENT

Solar Greenhouse

FACEBOOK, KIJIJI AND IG ADVERTISEMENT

A new U of A Solar Greenhouse Project is changing the game for year-round growing in Alberta. Be a part of the journey and witness this project as it develops. Brought to you by Sol Spaces and Exceed Solar. 

Experience the entire project by following our Page.

 

Contact us if you are interested in a Solar Greenhouse for you or your community today!  

Solar Greenhouse

Looking for more sustainable options for your life, especially in regards to healthy food resources,  and also in response to fears of food scarcity and possible shortage? Alberta has a unique growing season. Experience a solution that will empower you or your community to grow healthy vibrant food in your own backyard ... and all year long!!

 Witness our Solar Greenhouse Project conducted in partnership with the University of Alberta.  See for yourself if this is something that can add value to your homes and also your long term. 

Brought to you by Exceed Solar and Sol Spaces. 

Experience the entire project by following our Page.

 

AND Contact us if you are interested in a Solar Greenhouse for you or your community today!  

INSTAGRAM 1.png

Target Markets for the Sol Studio: 

TINY HOME ADVOCATES, MINIMALIST, OFF-GRID FANATICS, REMOTE PROPERTY OWNERs, VACATION PROPERTY OWNERS, AIR BnB, Energy Conscious Peeps, Sustainability Nerds, MOM's who want their own space ( She SHED), MAN CAVE - space for men, Smoke shack. Small Business Owners, Families who are looking for extra space for a bunkhouse, children's playroom or exterior guest bedroom ( could facilitate as a Granny Home when larger models become available). Workout Room, Meditation Space or Yoga Space, She Shed, Man-Cave, Hunters Shack, Smoke Shack,  Hobby Shop, Fancy Toys Storage Places, Pet Lovers, Exterior Home Office ( People who work from Home) 

Small Business Owners,  Carpenters, Plumbers, Electricians ( anyone needed a Tool Shed), Hair Stylists, Barbers, Music Teachers, Artists, Pet-Care Services, Child-care Services, Bike Repair Technicians, Musicians & Music Producers (Electronic Music Especially), Computer Software Programers, Photographers, Seamstress, Massage Therapist or Reiki, Manicurists, People looking for a home-office/small business space. ARTIST STUDIO. 

Target Markets for the Solar Greenhouse Project:  

Energy Conscious, Sustainability Nerds, Green-party advocates, Avid Gardeners, Families with a love for Gardening or looking to expand into gardening further, Communities looking for ways to expand their sustainability programs. Benevolent Social Organizations, People concerned about the future and food sources/shortages. Communities looking to make it possible for lower-income communities to grow their own food sources. Co-operatives, Communes, GREEN THUMBS, GREENHOUSES. Vertical Farmers

Small Business Owners, Small Farmers, Small Marijuana Operations and CBD Businesses, Herbologists, FLORISTS, Greenhouses

Please help me add to this list via the from below!! The more specific the better! :) 

Please share ideas, tweaks, corrections to any of the above.  Also ... please feel free to comment with changes in 
direction we should take, or target markets we should add. 
Thanks. Feedback is anonymous if you like. 
Rate UsPoorFairGoodVery goodExcellentRate Us

Thanks for submitting!

SOCIAL MEDIA MARKETING FOCUS & CONTENT

 Layout of the different strategies with each social media account. 

1) Goal #1- Again ... Align old social media accounts with new ones. Combine efforts of the fast and active audience with our new efforts as soon as possible. 

We can talk more about this later ... but this is one of the first points I want to bring up. 

2) Goal #2: Consistent Content - 5-6 Posts a week to get the audience really engaged and get the algorithms really working in our favor. 

A mix of facts, photos of our product, the team behind it all and the vibe through all of it. 'Vibe' will include target market areas of interest and of course posts to keep people entertained and engaged.

Cover  Twitter, Linkden, Pinterest and of course Facebook and Instagram. 

Can expand into Blog Posts and Newsletters moving forward. 

 

3) Partnerships- making small marketing partnerships or cross-promotional partnerships with other accounts on Instagram or Facebook is huge for expanding one's audience to already very active audiences and to our exact niche markets.

 

It's also really great for creating more activity on our profile which again makes the algorithms happy and gives us better exposure. 

It's also really great for creating more organic awareness, conversation, great content and "FRIENDS" of Sol Spaces!

 

 

SOCIAL MEDIA MARKETING LAYOUTS

SHORT TERM SOCIAL MEDIA MARKETING IDEAS: 

Our U of A Solar Greenhouse Project 

SOL STUDIO: 

1) To stage the Sol Studio with FIND YEG furniture and do an earth friendly cross promotion. 

Object:

  • To get great pictures of the interior of the Sol Studio with a couple unique looks with little to no cost.

  • To promote another sustainable earth-conscious company that recycles used furniture and gives it new life, plus contributes to communities and people in need. 

Bonus: Get to cross advertise our product over their follower list. More exposure to our target audience

 

Could do virtual tours in larger models. Suggestion to work with Magic Hour.

 

2) Dream goal is to work with Fire Tubs... would be amazing to build a little Sol Space Cabin on a Vacation property with a larger Sol Space Model and one of those fire tubs as a little get-away ( target secondary property owners and people who want to create Air-BnB's- also people with giant backyards and a want to make their property even more fun). Build a greater audience and quality of life package. 

Bonus: Get to cross-promote again and create fun lifes-style content

 

SOLAR GREENHOUSE

1) To work with a production company and get professional videos to put together to use for promotion, education, and social media of current Partnership with the U of A . 

Suggestion to work with Synapse Studios. 

2) To make long-term partners for Marketing opportunities, testimonials and win*win collaboratives: Aquaponics people, Weed people, Herb People, Small Farming Companies, Tiny Home Communities, & Co-operative Communities that make use of the Greenhouse.